White Claw and Defected Records are launching Find Your People this National Friendship Day. The social experiment is designed to test whether the dancefloor can turn strangers into lasting friends. Working with social community app Cliq, the brands will recruit 10 like-minded st…
IndustryFirst reported 30 jul, 18:54 / 2 outlets
White Claw and Defected announce social experiment ‘FIND YOUR PEOPLE’
The storyNot yet summarised
2 tracked outlets reported this story. Data Transmission published first. Each outlet's own report is listed below.
A neutral summary is written once the story has been read across its sources. Until then the outlets' own reports below are the record.
Coverage breakdown
2 sources
2 original reporting
0 ran the press release
How this story was covered
2 tracked outlets have reported this story, first published 30 Jul, 18:54. Data Transmission published first among the outlets Le Raver tracks. Coverage spread across the tracked outlets over 7h 38m. Of the 2 reports Le Raver has classified, 2 carried original reporting. That is 2 of the 26 outlets Le Raver tracks.
How it unfolded
- 30 Jul, 18:54Data TransmissionFirstWhite Claw and Defected Records launch Find Your People in Ibiza
- 31 Jul, 02:32Decoded Magazine+7h 38mWhite Claw and Defected announce social experiment ‘FIND YOUR PEOPLE’
Sources, in order of reporting
2 outletsThis National Friendship Day 2026, White Claw and Defected Records are launching Find Your People – a first-of-its-kind social experiment designed to prove that the dancefloor has the power to... The post White Claw and Defected announce social experiment ‘FIND YOUR PEOPLE’ appea…