Spotify’s controversial “Discovery Mode” adds a new analytic to understand its impact on your campaign (to prove it’s actually working). Spotify’s “Discovery Mode” campaign system has been pretty controversial since its launch. For added promotion across the platform, Spotify low…
IndustryFirst reported today, 20:57 / 1 outlet
Spotify Adds ‘Campaign Lift’ Metric to ‘Discovery Mode’ to Prove It’s Working
Single-source story
Digital Music News is the only tracked outlet reporting this. Read it at the source below.
Only one tracked outlet has this. Le Raver links to it rather than summarising it.
Coverage breakdown
1 source
1 original reporting
0 ran the press release
How this story was covered
1 tracked outlet has reported this story, first published today, 20:57. Digital Music News published first among the outlets Le Raver tracks. The one report Le Raver has classified carried original reporting. That is 1 of the 26 outlets Le Raver tracks. No other tracked outlet has covered it, so this page links out rather than summarising it.
How it unfolded
- Today, 20:57Digital Music NewsFirstSpotify Adds ‘Campaign Lift’ Metric to ‘Discovery Mode’ to Prove It’s Working