Authentic Brands Group (ABG) has purchased a majority stake in the IP of Drake’s October’s Very Own (OVO) apparel company, while Vince Holding Corp. is set to take the operational reins under a licensing agreement. Authentic unveiled the high-profile play today, pointing first to…
IndustryFirst reported 27 aug, 09:00 / 1 outlet
Authentic Brands Group Takes a Majority Stake in Drake’s OVO, Sets Its Sights on ‘Opening New Markets, Building New Businesses and Reaching More People’
Single-source story
Digital Music News is the only tracked outlet reporting this. Read it at the source below.
Only one tracked outlet has this. Le Raver links to it rather than summarising it.
Coverage breakdown
1 source
1 original reporting
0 ran the press release
How this story was covered
1 tracked outlet has reported this story, first published 27 Aug, 09:00. Digital Music News published first among the outlets Le Raver tracks. The one report Le Raver has classified carried original reporting. That is 1 of the 26 outlets Le Raver tracks. No other tracked outlet has covered it, so this page links out rather than summarising it.